Marketing

Bachelor of Business Administration - Marketing

About

The Bachelor program in Business Administration with a profile in Marketing is a 3-year program offered by the Department of Business Administration, part of the Faculty of Economy and Business. Because marketing is so important to a company's growth goals, it's no surprise that there is a great demand for qualified marketing specialists. Earning a bachelor’s degree in marketing is an efficient approach to gain the abilities needed to succeed in the field. The coursework in these programs is intended to assist students in developing their understanding of marketing while emphasizing the effect of new digital technology.

Admission Requirements

The application process for the bachelor programs of UNYT is made possible through the U-Albania Portal on the pre-defined dates from the Ministry of Education. For every enrolment period, UNYT adds a customized calendar from U-Albania with the dates for each process. This is usually public in April.

UNYT Admission Criteria

• GPA Average greater than 6.5/10 for all study programs, in compliance with Decree of Council of Ministers.
• A complete application form.
• Original copies of High School Diploma and Transcript, or photocopies legalized by the Regional Educational Directory and the Ministry of Education and Sports.
• If the degree was obtained out of the Republic of Albania it must go through the diploma recognition process at the Ministry of Education and Sports.
• Photocopy of ID or passport.
• Two recent passport-size photographs.
• English Certificate of B1/B2 Level.

International Students Admissions

• 1 completed application form (if the application was not filled in online)
• 1 certified copy of high school diploma and transcripts* of all the years
• Proof of English level
• An electronic passport photo or 3 printed passport-size photos
• 1 copy of a valid passport or ID card

Application and Document Details

• Diploma* Arrange to have your high school certificate with your subject grades sent to [email protected]. If these documents are not in English, they must be sent with a certified English translation. For further information or any inquiries please contact us through WhatsApp: +355 69 408 9203

Learning Outcomes

• Analyze how marketing strategies affect society and the economy.
• Evaluate the strategic and tactical applications of firms' major marketing decision-making areas.
• Compare and contrast traditional and digital distribution methods.
• Assess the benefits of traditional and digital promotional approaches.
• Formulate strategies for an organization's global marketing initiatives.
• Demonstrate awareness, openness, and sensitivity to diversity in people, culture, and business.
• Exhibit flexibility by recognizing and adapting to changing conditions.
• Display communication skills, team building and group work abilities, and adaptability to change.
• Utilize communication and information technology effectively for business applications.

Graduation Requirements

To graduate from the First Cycle Program (Bachelor), the student must:

• Earn 180 ECTS
• Have a GPA of 2.0 / 4.0 (50/100) in all academic years

Occupational Opportunities

Marketing careers can take many shapes. With a degree in Marketing, you can become a Marketing Specialist, Social Media Manager, SEO Specialist, Email Marketing Manager, PR Specialist, Product Manager, or Marketing Analyst.

Access to Further Studies

While a bachelor's degree in marketing can lead to a variety of work prospects, obtaining additional graduate certificates or pursuing an MBA in marketing can provide even more opportunities. As an undergraduate degree that covers foundational business principles, a bachelor's in marketing is a great stepping stone to an MBA program. An MBA in marketing can help you get into managerial jobs and boost your earning potential. Other common master's degrees for marketing graduates are digital marketing and communication.

Degree Program for the Local Three Years Bachelor Program in “Business Administration” with Profile in “Marketing”

Elective Courses at Department /Faculty Level

Elective Courses at the University Level

Contact Person

For further information, please contact:

Irisi Kasapi
Email: [email protected]